You start with a product that you want to sell, but you’re not sure who wants to buy it. How do you identify your target audience? We have a few crucial steps.

Lots of people can breeze through an application, write a cover letter and even limp along in a phone call, but few know how to nail the elusive in-person interview.

We put together a quick list of our favorite summer marketing ideas to help you get ready for the hot sales season coming up. Here’s how to prepare for summer marketing.